A home-service business built to $100K in revenue in 3 months. Here's the system behind it.
Watch how our founder launched Honest Water NC: the marketing, the sales, the installs and the follow-up. Start free in the community, or apply if you want our help launching yours.
The video is being recorded
You can still apply below. We'll walk through everything on the call.
$100K
in revenue in the first 3 months at Honest Water NC, our founder's company
Revenue, not profit. Individual results vary and depend on your market, effort and budget.
I'm Elvis Cueva. I run Honest Water NC, a residential water filtration company in North Carolina. I set up the ads, took the sales calls, coordinated the installers and built every follow-up automation myself.
Since then I've helped two other people launch their own water filtration companies. Now I'm bringing in owners from other trades, starting with window cleaning, so you learn from someone who actually runs the business you want to build.
Taught by owners who run the business.
Every industry track is taught by someone running that business today, not someone who used to.
Elvis J. Cueva
Founder, Honest Water NC · North Carolina
Water filtration track
$100Kin revenue in the first 3 months
Window cleaning track lead
Owner, window cleaning company · Texas
Window cleaning track
Track opening soon.
Run a home-service business?
We're adding tracks for more trades. If your business works and you want to teach what you know, talk to us.
Email us about teaching
Three stages, in order.
Each stage builds on the one before it. You don't move on until the last one works.
- Stage 1
Build
Choose the right business for you and set it up properly before you spend a dollar on marketing.
- Choosing your business
- Setting it up the right way
- Getting ready for customer one
- Stage 2
Grow
Get in front of the right customers, turn interest into booked jobs, and keep the calendar full.
- Getting found
- Winning the sale
- Keeping customers coming back
- Stage 3
Modernize
Put modern systems and practical AI in place so the business doesn't depend on you doing everything.
- Systems that run on their own
- Tools that save hours
- Growing beyond yourself
Most sales come from the follow-up.
A lead that waits usually calls someone else. In the program you set up the same kind of system our owners run, so new leads hear back fast and nobody falls through the cracks while you're on a job.
- Lead · 2:14 PMNew lead from Facebook ad: whole-home filter, Cary NC
- Auto-text · 2:14 PMHi Sarah, thanks for reaching out! What time works for a free water test this week?
- Sarah · 2:31 PMThursday after 5 works
- Booked · 2:31 PMWater test booked · Thu 5:30 PM · reminder set for Wed and Thu
- Quote sent · FriFollow-up scheduled automatically
Apply for the program if
- You want to own a real local business, not an online side hustle
- You're ready to put in the work and fund the startup costs
- You want someone to check your numbers, ads and sales calls each week
Start free if
- You're still deciding what kind of business to start
- You want to learn the basics before you spend anything
- You'd like to work in the trade first. Owners post job openings in the community
Either way works. Plenty of people start free and apply once they're ready.
What you get when you join
- The full course
- Recorded lessons for every stage, from choosing your business to running it day to day. Yours to keep.
- Your first industry track
- Water filtration first, with window cleaning next. The trade-specific side of the business, taught by an owner who runs it.
- Weekly group calls for 90 days
- Bring your numbers, your ads and your sales calls. We work through them live.
- The private member chat
- Ask questions between calls and see how other owners are handling the same problems.
- The templates I use
- The tools and templates our owners use in their own businesses, ready to put to work.
Pricing and payment plans are covered on the call.
Not ready to buy? Start in the free community.
No cost and no pitch every five minutes. Learn how the business works, meet other owners and apply for the program whenever you're ready.
Free lessons
Short breakdowns on ads, pricing, sales calls and follow-up.
Real numbers
What a job actually costs, what an ad actually brings in, and what's left after.
Job openings
Owners in the league post openings for sales reps, installers and helpers. Get paid while you learn the trade.
Owners like you
Ask questions, share wins and see how other people are getting started.
Questions
Do I need experience in the trade or in sales?
No. The course starts from zero. Experience with sales or a trade helps, but most of what you need is covered step by step.
Is this a franchise?
No. You own your business and your brand. There are no royalties and no territory fees.
What does it cost to start the business itself?
It depends on your market, how you handle installs and how much you spend on ads. We go through real startup numbers on the call so you know before you commit.
What if I want to start a different kind of business?
The Build, Grow and Modernize lessons apply to most home-service businesses. Water filtration is the first industry track and window cleaning is next, taught by an owner who runs a window cleaning company in Texas. More trades will follow, each taught by someone who runs that business.
How much time does it take?
Plan on a few hours a week for lessons and calls in the first 90 days, on top of the time you spend actually running the business.
Will I make $100K too?
Maybe, maybe not. That's what our founder did in his own business. Your results depend on your market, your budget and how much you put in. We'll show you exactly how it was done; we can't promise what you'll do.